Privacy Policy for Iron City Guns and Ammo

Effective Date: July 23, 2025

Iron City Guns and Ammo (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our physical location, use our website located at ironcitygunsandammo.com, or interact with us in any other way.

By accessing or using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect various types of information from and about you, including:

• Personal Identification Information:

• Name
• Address (billing and shipping)
• Email address
• Phone number
• Date of birth (for age verification, especially for firearms and ammunition purchases)
• Government-issued identification details (e.g., driver’s license, state ID, for firearms transactions as required by law)
• Transaction Information:

• Details of products and services you purchase from us (in-store and online)
• Payment information (e.g., credit card numbers, billing address – processed securely by third-party payment processors, we do not store full credit card numbers)
• Order history
• Website Usage Data:

• IP address
• Browser type and operating system
• Referring URLs
• Pages viewed, time spent on pages
• Clickstream data
• Cookies and similar tracking technologies (see Section 4: Cookies and Tracking Technologies)
• In-Person Data:

• CCTV footage (for security purposes within our physical store)
• Information you provide when filling out forms or applications in-store (e.g., ATF Form 4473 for firearm purchases)
• Information collected for loyalty programs or newsletters if you opt-in
• Communications:

• Records of your correspondence with us (e.g., emails, phone calls, chat messages)
• Feedback you provide

2. How We Collect Your Information

We collect information through various methods, including:

• Directly from You: When you make a purchase in-store or online, create an account, sign up for our newsletter, contact customer service, or fill out forms (e.g., ATF Form 4473).
• Automatically: As you navigate through our website, we may use cookies, web beacons, and other tracking technologies to collect certain information about your equipment, Browse actions, and patterns.
• From Third Parties: We may receive information about you from third-party service providers (e.g., payment processors, shipping carriers, background check services as required for firearm sales).

3. How We Use Your Information

We use the information we collect for various business purposes, including:

• To Fulfill Orders and Provide Services:

• Processing your purchases and transactions (firearms, ammunition, accessories, etc.)
• Managing your online account
• Shipping and delivery of products
• Providing customer service and support
• For Legal and Regulatory Compliance:

• Complying with federal, state, and local laws related to firearm and ammunition sales (e.g., NICS background checks, record-keeping requirements)
• Responding to lawful requests from law enforcement or government authorities
• To Improve Our Services:

• Analyzing website usage to enhance user experience and website functionality
• Understanding customer preferences to improve product offerings
• Conducting research and analysis
• For Communication and Marketing:

• Sending you order confirmations, shipping updates, and other transactional messages
• Providing you with information about our products, promotions, special offers, and events (if you have opted in to receive marketing communications)
• Responding to your inquiries and feedback
• For Security and Fraud Prevention:

• Protecting our website, physical store, and customers from fraud, unauthorized access, and other security incidents
• Monitoring for suspicious activity
• For General Business Operations:

• Internal record-keeping and administration
• Auditing our business processes
• Enforcing our terms and conditions

4. Cookies and Tracking Technologies

Our website uses “cookies” and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us:

• Remember your preferences
• Analyze website traffic and usage patterns
• Personalize your experience
• Provide targeted advertising

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

5. Disclosure of Your Information

We may disclose your personal information to third parties in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business (e.g., payment processors, shipping companies, website hosting, marketing services, IT support). These service providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Legal and Regulatory Requirements: We will disclose your information when required to do so by law, such as to comply with a subpoena, court order, or other legal process, including compliance with federal and state firearms laws and regulations (e.g., reporting to the ATF).
• Protection of Rights and Safety: We may disclose information if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of our customers or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
• With Your Consent: We may disclose your information to other third parties with your explicit consent.

We do not sell your personal information to third parties for their marketing purposes.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no data transmission over the internet or electronic storage method can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., federal regulations for firearm transaction records).

8. Your Choices and Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Access: You may request access to the personal information we hold about you.
• Correction/Rectification: You may request that we correct or update inaccurate or incomplete personal information.
• Deletion/Erasure: You may request that we delete your personal information, subject to certain legal exceptions (e.g., our legal obligation to retain firearm transaction records).
• Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions included in those emails or by contacting us directly. Please note that even if you opt-out of marketing communications, we may still send you transactional or service-related messages.

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before fulfilling your request.

9. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information.

10. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to the practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated Privacy Policy on our website with a new “Effective Date.” We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our services after the posting of a revised Privacy Policy constitutes your acceptance of the changes.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Iron City Guns and Ammo sales@ironcitygunsamdammo.com, 385-384-9153, http://ironcitygunsandammo.com